There is a Simple Way to Start Hitting Consistently Solid Golf Shots…
Read on to discover the surprising secret to hitting it longer, straighter, and with more consistency… all without fancy new equipment, expensive coaching, or countless hours on the range…
Dear Fellow Golfer,
Golf sure can be a frustrating game. One day you think you’ve finally figured it out… and the next day you play like a total hacker picking up a club for the first time.
What’s worse is you ask 10 people what is wrong with your swing and you get 10 different answers…
“You’re coming over the top…”
“You need to keep your head down…”
“You’re swinging too hard…”
It can be completely overwhelming! Trust me, I’ve been there.
Well forget about all of that for now…
What would you say if I told you there is a single “golden rule” to hitting great golf shots? A rule that will unlock endless reserves of power and give you laser-like accuracy… all with the consistency of precision clockwork every single time you take the club back? And a rule so powerful that you can literally do everything else wrong and still be a great ball striker?
I know what I would say…
That Sounds Like A Bunch of BS!
But what if it was something proven undeniably true by the swings of the top players in the world…
Something they talk about EVERY time a PGA event is on TV…
And something completely obvious once you take a moment to think about it.
Still sound too good to be true?
Well read on because I’m going to show you the surprising truth in just a minute, but first let me introduce myself…
Hi there, I’m Tom Stickney!
I’m a Golf Magazine Top 100 Teacher and the Director of Instruction at Bighorn Golf Club in Palm Desert, CA. I’ve been on the lesson tee for 18 years and I’ve just about seen it all. I’ve worked with beginners on up through professional golfers… and everything in between.
And if there’s one thing I’ve learned it’s that there is a LOT of confusion about the golf swing.
You hear a lot of different ideas about what produces a good golf shot… a big shoulder turn, a full release, hip rotation, a straight left arm… the list goes on and on.
Now it’s not that these ideas are “wrong,” but none of them really gets to the core of what matters.
Let me explain…
Have you ever wondered how a guy like Jim Furyk can play at the highest level even with his famously unorthodox swing? If you listen to traditional instruction, Furyk’s swing is “wrong” in just about every way you can analyze it…
There isn’t a coach in the world who would teach you to swing like Jim… and yet this is a guy who ranked in the top 10 in the world for the better part of a decade!
Now some people will try to dismiss this by saying Jim is just a tremendous athlete. Which of course, he is. But there’s more to it than that…
Because it’s not just Furyk. The tour is full of unconventional swings that violate all the “rules” of good golf.
Nicklaus had a “flying elbow” and finished in the supposedly fatal “reverse C” position.
Bubba Watson lines up to the right and then yanks the club straight up in a way that would make most coaches cringe.
John Daly takes the club back a full 90 degrees past the “proper” parallel position.
And the list goes on and on… Arnold Palmer, Johnny Miller, Lee Trevino, and Raymond Floyd all had famously unorthodox swings.
So what the heck is going on here??!
On the one hand we’re told we “have” to swing a certain way…
And on the other hand we see example after example of guys having tons of success doing the complete opposite.
And keep in mind we’re talking about some of the best players of all time… I could show you thousands of amateurs with even crazier swings that nevertheless play to a low single-digit handicap!
Clearly there is more to great ball striking than what you’ve learned from traditional golf instruction… But what is it?
Well as I was coming up in the golf world that was the question that always burned in the back of my mind.
I thought about it when I watched the swings of my competitors in D-1 college golf and then at an even higher level on the mini tours… I thought about it when I earned a Doctorate Degree in The Principles and Applications of the Golf Swing (bet you didn’t know you could get a Doctorate in golf!)… and I thought about it when I was writing articles about the golf swing for Golf Digest and Golf Magazine.
But mostly I thought about it in the thousands of private lessons and clinics that I put on…
And then one day it just hit me.
It was something so unbelievably obvious and so fundamentally true that I started calling it the “Golden Rule” of the golf swing… and it was something so powerful that it profoundly and immediately changed everything about how I taught golf and the results I got with my students… and here it is:
Your shot is determined by what your clubhead does at the moment of impact
Everything about your ball flight… it’s distance, direction, curvature, and trajectory… is 100% determined by how your club moves through the critical impact position.
First I realized that this had to be true on a very literal level. After all, the impact position is the ONLY point in the swing where the club makes contact with the ball. Think about it… the golf ball doesn’t care or even know what your left arm does, whether your head moved, or how long your backswing was… it only knows what the clubhead was doing at impact.
And that’s how guys like Furyk, Nicklaus, Palmer, and Bubba can play at the highest level even with their famously unorthodox swings. Because while each swing may look a little funny, it gets them into the perfect position when it counts – at impact.
The bottom line is this:
When you make a swing that puts the club in the right position at impact you hit a great shot. And when you don’t… you have no chance of succeeding at golf.
But despite this obvious truth, almost all golf instruction focuses on other parts of the swing… what your left arm does, how your hips move, what your follow through looks like. Now don’t get me wrong… it’s not that these factors are irrelevant. But the simple fact is every other golf tip you hear about… keeping your head down, your left arm straight etc… only helps to the extent that it gets you into the proper impact position.
And so why would you do anything other than directly teach what really matters – the impact position?!
Now there are a lot of things happening at the critical impact moment, so let’s take a closer look at exactly what determines whether you send your drive screaming down the middle of the fairway or rattling around in the trees…
The 5 Impact Factors
There are 5 aspects of how your club moves through impact that work together to determine your ball flight. I call them the 5 Impact Factors, and they are:
Impact Factor #1: Clubface Angle
The first Impact Factor is your Clubface Angle. At impact, your clubface can be in 1 of 3 conditions: open, closed, or square.
The ideal condition is a square club face which produces a straight shot.
If your club face is open or closed at impact you will put sidespin on the ball which produces a slice or hook. Specifically, an open clubface will produce a fade or slice while a closed clubface produces a draw or hook. In either case, the more open/closed the clubface is the more severe the slice/hook.
Impact Factor #2: Swing Path
The 2nd Impact Factor is your swing path, which is the direction your club is moving relative to the target.
Again there are 3 possibilities, as shown below:
The ideal technique is the straight swing path. Whereas an outside-to-in path can produce a fade or a pull and the inside-to-out path will produce a draw or a push.
Impact Factor #3: Low Point
The 3rd Impact Factor is the Low Point of your swing. The ideal low point is 3-4 inches in front of your ball. This gives the club a descending blow at impact which provides for the most consistent impact and helps to put backspin on the ball.
If your low point is directly under the ball or before it – your club will tend to catch the grass before the ball which robs you of power and can twist the clubface, producing inconsistent contact and inaccurate shots.
Impact Factor #4: The Contact Point
The 4th Impact Factor is where the ball contacts your club face relative to the sweet spot. Just like in baseball or tennis, hitting the sweet spot transfers the maximum amount of power to the ball. Missing the sweet spot is a major “power leak” and also produces mishits in all directions… pushes, pulls, slices, and hooks.
In fact the very worst mishits – shanks, tops, and chunks – come when you miss the sweet spot dramatically…
Impact Factor #5: Clubhead Speed
The 5th and final Impact Factor is your clubhead speed. It should be no surprise that the faster your clubhead speed, the further you will tend to hit the ball.
The challenge is to increase clubhead speed without sacrificing the other 4 Impact Factors.
How the 5 Impact Factors Work Together
It’s important to understand that the 5 Impact Factors work together to determine your ball flight.
For example, an outside-to-in swing path (Impact Factor #2) generally produces a fade or slice. However, if it is combined with a closed club face (Impact Factor #1), it will produce a pull (a shot that doesn’t curve – but instead flies in a straight line left of your target).
Because they work together, it won’t do you any good to really excel at just 1 or 2 of the Impact Factors. To play good golf you need to get all 5 Impact Factors right.
Another way to think about it is the quality of your shot is determined by the weakest link… so if you consistently mess up 1 of the Impact Factors you are going to really struggle.
To see how this works, let’s say you get everything else right except you mess up on Impact Factor #1 and you hit the ball with an open club face angle… In this scenario you will hit a fade or slice, depending how severely open your club face is.
It doesn’t matter how perfectly you execute the other 4 Impact Factors… you WILL hit a slice. For example there is no amount of Clubhead Speed (Impact Factor #5) that is going to straighten out you shot.
In fact in this example, your high clubhead speed actually hurts you because the ball will just travel further from the fairway and deeper into the woods.
Why Most Attempts to Improve at Golf Fall Short
Golfers do a lot of things in an effort to hit the ball better and lower their scores. You’ve probably even tried some of them yourself.
These include things like:
- Buying new clubs
- Using training aids
- Reading golf magazines for tips and trying to put them into play
- Hitting balls at the driving range
- Taking private lessons
Often times these methods don’t work and it can be extremely frustrating. If you’re reading this page, chances are you’ve tried some or all of them yourself and seen only limited improvement. But it’s not your fault!
In fact now that you understand the Golden Rule of the golf swing it’s easy to see why these methods don’t get you the results you are looking for. The problem with these methods is that none of them address all 5 Impact Factors. Let’s take a look at why each one usually falls short of transforming your game.
Buying New Clubs:
Buying new clubs is the #1 thing golfers do in an attempt to improve. Each golf season, shiny new clubs promise to finally give you the distance, accuracy, and consistency you are looking for.
But when you look at it in terms of the 5 Impact Factors, it’s easy to see why new clubs are rarely the answer. New clubs do nothing to address the first 3 Impact Factors – Clubface Angle, Swing Path, and Low Point. And the bottom line is if you don’t get those factors right you aren’t going to hit good shots… no matter what brand of club is in your hands.
Now of course that doesn’t mean the club makes no difference at all! Newer clubs tend to have larger sweet spots which makes them easier to hit, and materials like graphite and titanium can help you generate higher club head speeds. But that’s only 2 of the 5 Impact Factors, and because the quality of your shot is determined by your weakest Impact Factor, new clubs are rarely the solution.
Using Training Aids:
There are literally hundreds of different training aids on the market, and it seems like every month there’s a new one being advertised on the Golf Channel. They all do different things (some much better than others) but I have yet to find one that addresses all 5 Impact Factors… (typically they only work on 1 or 2).
Now that is fine if you know what the training aid is supposed to do and you use it to supplement your overall practice. I sometimes use training aids with my students to specifically develop 1 of the Impact Factors. For example, a weighted club can be a good tool to develop Swing Speed and it can also groove your Swing Path… but it won’t do anything to improve your Clubface Angle, Low Point, or hitting the Sweet Spot.
So while training aids can be a useful tool to work on 1 specific Impact Factor, too often they are advertised as a cure-all solution and end up collecting dust in the garage when they fail to live up to unrealistic expectations.
Tips From Magazines:
Getting golf tips from the major magazines might seem like a good idea.
After all, the top golf magazines are well respected and feature instruction from some of the top coaches in the world. Heck, I myself frequently write articles for Golf Magazine, Golf Digest, and other top publications
I’m a regular reader, so I’m not here to criticize the golfing magazines. But when it comes to improving your game they have a major disadvantage.
The problem is you succeed as a magazine by entertaining readers, not by improving their game.
The focus on entertainment leads to 2 things:
- They have to constantly come up with new instructional content each month – no one wants to read about the Impact Position in every single issue!
- The headlines that grab readers’ attention (and their wallets!) usually aren’t the things that improve your game the most. That’s why you see so many cover stories like “5 Ways to Add 30 Yards of Distance”
Practicing at the driving range is an important part of learning the game. It takes repetition to build the muscle memory that will ultimately give you consistency out on the course.
But as you probably already know, hitting balls at the range is not a guarantee road to improvement. In fact it can even make you worse!
There are 2 types of practice you can do at the range.
The first is simple repetition. This is what 99% of golfers are doing when you see them at the range. This type of practice builds muscle memory but does not directly improve your technique. This means if you have bad technique, hitting a bunch of balls will only reinforce your bad technique.
The second type of practice at the range is when you deliberately implement a new technique. With each swing you are actively focused on a specific move that will improve your results.
Here are a couple of ways you can make sure your time at the driving range actually improves your game:
1) Unless you are happy with your current ball flight, avoid the first type of practice because it will only ingrain your bad habits
2) Always aim at a specific target and take the time to get your alignment perfect before each and every shot at the range. Too often golfers unknowingly hit an entire bucket with faulty alignment and teach themselves new swing flaws.
Private lessons offer something that no other approach can… direct feedback from a coach. It’s no secret that most touring professionals work with a swing coach and this is because it can be very effective.
So why does this approach often not work for amateurs? Well the biggest problem is simply not sticking with it. In my experience, lessons only work if you dedicate yourself to them for a six month period. Unfortunately most students only take one or two lessons because of the cost.
What ends up happening is information overload. There is simply too much to internalize in one session and next thing you know you’re out on the course trying to remember 20 different things every time you take a swing. We all know what that leads to… More often than not it’s your buddies saying, “you shouldn’t have taken that lesson… it really screwed you up.”
Ultimately private lessons are a great option if you can find the right coach and you have the time and money to dedicate to regular lessons. And if you want to come out to Bighorn to work with me directly, shoot me a message at Tom@PerfectImpactSystem.com!
So by now we know what it takes to hit great golf shots and we know why most efforts to improve at golf fall short (because they don’t address all 5 Impact Factors).
So where does that leave you in your quest to improve?
Introducing the Perfect Impact System…
The Perfect Impact System is my comprehensive video coaching program to get you hitting it longer, straighter, and with more consistency than ever before by teaching you the 5 Impact Factors.
Here’s what I did…
I went out and hired a video crew and brought them out to Bighorn. We filmed on the driving range, out on the course, and in my state-of-the-art learning center.
Then we had all of the footage professionally edited and uploaded to our membership website so you can access all of the videos, at any time, from any computer.
And on top of that I’ve included an insane number of bonus videos to complement and enhance the Perfect Impact System. These are designed to make learning your new swing as easy and painless as possible… and to take your game to an advanced level.
Here’s what’s included!
The program includes everything I’ve learned about the Impact Position in 18 years on the lesson tee… nothing held back. It will teach you everything you need to know to get into the Perfect Impact position, starting with your set up and stance and then moving onto the dynamic motions of your Swing Path and Low Point.
With easy to follow step-by-step instructions I break down exactly how to master the 5 Impact Factors, including my very best drills for ingraining the proper motions into your game.
- The subtle mistakes in your set up that subconsciously create swing flaws and destroy your impact position… and more importantly how to banish them from your game forever
- The final word on all aspects of the set up, including grip, stance, ball position, posture, and alignment… but not just the basic advice you’ve read 100 times… you’ll learn simple but powerful adjustments for bigger golfers, smaller golfers, and golfers with less flexibility… all with an eye towards mastering the 5 Impact Factors
- A simple yet often overlooked principle of alignment… if you don’t follow this rule you risk developing the dreaded “over the top” move (a very common move that ruins your Swing Path – Impact Factor #2)
- A powerful drill for mastering the Swing Path… this deceptively easy drill will groove a powerful and consistent swing that produces longer shots with more accuracy
- 2 most common takeaway mistakes that almost guarantee you won’t make solid contact at impact and how to fix them
- The “magic” move that starts your downswing and forces the club into a powerful inside swing path for maximum power… Execute this move correctly for a powerful controlled draw shot
- The 2 super-common and super-deadly pivot mistakes made by most amateurs… Make one of these and you have almost no chance of making consistent contact
- The single most important drill for mastering the Low Point. Perfect this and hit the ball solidly and consistently every time for laser-like accuracy and distance control
- 6 critical swing plane checkpoints that you can monitor at home to groove your swing to the perfect plane… these checkpoints will ensure you get maximum power with less effort in your swing
- And much, much more!
But that is just the beginning…
The Perfect Impact System comes with an insane amount of bonus videos designed to take your game to the highest possible level as quickly as possible.
The first bonus video is called Permanent Fixes For Common Faults, and that’s exactly what it is designed to do… Take you from wherever you’re at now and fix your major flaws… Straighten out the worst slices and hooks and get you hitting the ball more solidly.
This video features my friend and highly-qualified PGA instructor Craig Renshaw. Craig takes you through all of the common mishits… slices, hooks, duck hooks, tops, and chunked shots. In plain English that anyone can understand, Craig shows you what causes each mishit and how to correct it. You’ll get practical drills that you can take to the range that day to erase even the most severe swing flaws.
You will learn…
- A checklist to quickly and permanently cure your slice, including drills to straighten out the old banana ball almost instantly… even if you’ve been fighting it for years…
- How the wear pattern on your golf glove reveals a common grip flaw that might be causing your slice
- What causes all the major mishits so you can fix your own swing anytime you start slicing, hooking, hitting it thin or chunky…
- A deadly mistake that leads to topped shots… and how to eliminate it from your game forever
At the end of the day golf is supposed to be fun and our goal is to get you spending less time on the practice tee and more time out on the course enjoying your new game!
And so that is what this 2nd bonus video is all about. Practice That Actually Lowers Your Score is designed to not only ingrain the Perfect Impact System as quickly and easily as possible, but to totally change how you look at practice.
Say goodbye to hitting endless buckets of balls only to leave the range unsure if your swing is any better. In this video, you’ll learn how to practice the things that will directly lead to lower scores on the course… How to implement swing changes so they get forced into your muscle memory as quickly as humanly possible… And how to naturally develop feel and control… at the driving range, on the practice green, on the pitching green, and on the course.
You will discover:
- A new approach to hitting balls on the range… learn how to quickly implement swing changes, forcing them into your muscle memory
- A little-known tip for translating your practice into lower scores on the course… hint: less than 1% of golfers do it!
- How to develop your short game feel and distance control almost automatically…
- And much, much more!
The #1 question golfers ask me in private lessons is “How do I hit longer drives?” Hitting the ball far is fun (and a great way to impress your golfing partners!) Let’s face it… you don’t want to be the shortest hitter in your foursome…
But it’s not just about bragging rights… Golf gets a lot easier when you pick up 10, 20, or 30 yards off the tee. It can mean the difference between hitting a 4 iron and a 7 iron approach to the green.
Now you’ll uncover a lot of power as you implement the Perfect Impact System into your swing, but we want you to be able to go out there tomorrow and start hitting the ball further right away. And that’s exactly what I designed the 7 Days to Longer Drives Mini Series to do.
The series consists of the 7 easiest and fastest ways I know to add distance to a golf swing, period. Designed to be watched in bite-sized chunks over 7 days, you won’t believe how simple it can be to unlock 10, 20, or even 30+ yards without making major swing changes!
In this series you will learn…
- The single simplest way you’ll ever find to pick up extra yards, period… (it happens before you even stand up to the ball)
- What Michelle Wie’s swing can teach you about generating clubhead speed…
- A weird tip for bombing your driver that was inspired by Mike Tyson
- 4 more unbelievably quick ways to access your untapped reserves of power… all without swinging “harder” or sacrificing accuracy
Now You Might Be Wondering… “What’s This Gonna Cost Me?”
Well first I want to tell you about our money-back guarantee.
We put a lot of time and money into creating a world-class instructional program for you. We’ve included all of my best lessons from 18 years on the practice tee… We hired a professional film and editing crew…
And we are confident you are going to love the Perfect Impact System.
But just in case you still aren’t sure, we want to make this an absolute no-brainer for you.
Because we know it might be your first time buying golf instruction on the internet. And you might be wondering can I really learn online? Or could this really be as good as it sounds?
So here’s the deal.
Your purchase today comes with our 60 Day, no-questions-asked, 100% money-back guarantee. Try out the coaching for a full 60 days and if you aren’t happy – for any reason at all – just let us know for a full and prompt refund, no questions asked.
There are 2 1/2 hours of video in the Perfect Impact System. We cover a LOT of ground – in fact far more than we could in live coaching…
Now my private lessons normally go for $250 – so it could easily cost over $1,000 to get this much live coaching.
But the Perfect Impact System is only a fraction of that.
It can be yours today for just $67.
That’s less than most green’s fees.
Less than a single private lesson.
And much less than a fancy new driver.
And it’s the only training method specifically designed to teach you all 5 Impact Factors.
We’re also happy to take your order by phone:
Call toll-free (866) 688-4366
To your golfing success,
P.S. Don’t forget about our 60 day, no-questions-asked, 100% money-back guarantee.
Take the full 60 days to try out my training system and if you don’t absolutely love it, let us know and we’ll give you a full refund!
P.P.S. If you have questions about the product or would prefer to order over the phone you can reach us at (866) 688-4366
“The lessons are clear, easy to follow, and informative. I had developed a frustrating shank so I took your advice and watched the video on the set up. I made some small adjustments to my ball position and alignment, and presto! No more shanks!”
“Tom, I’m in my late 60s now and have been forced to cut back on my golf due to back pain and stiffness. Well what I found is with the swing you teach, I am able to generate more power while still feeling like I’m swinging easier. It’s been much easier on my back and has allowed me to play an extra 18 each week without paying the price the next day.
Thanks for helping me get back to my passion!”
Nicholas M, Atlanta
“I play golf twice a month with the same guys… we all shoot in the high 80′s most of the time.
We always play for something, just to keep it fun and competitive. I saw your program advertised and the impact factors you talked about made a lot of sense. I purchased and started watching 20 minutes of video every night and working on the changes about once or twice a week at the range.
I FELT like I was hitting the ball much crisper but hadn’t played so I wasn’t sure.
Well anyways, I played yesterday with the “gang” and I dropped an 81! I could have been even lower but I was really nervous since I’ve never shot in the 70′s.
I have NEVER hit the ball that well, especially off the tee. That was only one round but it was my best ever and it seems the “impact factors” changed by swing for the better.
I’ll keep you posted on the next round and hopefully can repeat that 81 and maybe even lower. I have never had that much fun playing golf. Thank you!
If you’re ever in Scottsdale, love to buy you a round at the Royal Troon North.”
Dean G, Scottsdale, AZ
“After watching your videos I am able to hit the fairways more often. It has give me a new confidence on the tee.
Your system works!”
Richard Lee, Los Angeles, CA
“I really love the practice bonus. After watching I spent a couple hours on the green down at my club, trying the methods you talked about. Well I have to say it started paying dividends almost immediately.
I’m starting to really understand how to play different lies and shots around the green. It’s like I’m developing an instinct for how to get up and down.”
“Coach Tom delivered a wonderful presentation that ANY level of golfer can find improvement.
I know that he helped me understand that ball position is critical and also having level shoulders will make it a breeze splashing shots from the sand. I look forward to more online series.”
“I have been a weekend golfer for 8 years. I mostly shoot in the mid 90s with an occasional round in the high 80s. For the last couple years I felt like I had hit a plateau… no matter what I did I just couldn’t get my scores down any lower. And I tried everything. I got a membership at my local range, I tried a bunch of training aids, and I took some private lessons.
Then I purchased the perfect impact system. I don’t know what it was but it just *clicked* for me. For the first time I had a crystal clear idea of what to focus on and where I needed to go with my swing.
Well after a few weeks of practice I have officially blasted through my plateau! Last week I had my best round ever (by 6 strokes!) and broke 80 for the first time.
Tom, thanks for the lessons! Can’t wait to see how low I can go!”
Andy B, Orlando, FL
“Wow, what a deal for people like myself, 100% disabled retired Electrician and Vietnam vet—–First let me say thanks and let you know much I appreciate this
Thank you very much for your time and effort!!!!!!!!!!!!!!!!!!!”
“Just wanted to say, great help, really sound and practical advice!! I only started playing 5 months ago at the ripe age of 54!! People have told me I am too old, but with you guys I’ll get there!!!
Once again many thanks!!”
“Awesome instruction! Easy to understand. Helping to reduce strokes already.”